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What Is Phishing and Why It’s One of the Most Common Attack Methods
Phishing is a type of cyberattack in which attackers impersonate trusted sources to trick individuals into revealing confidential information (logins, passwords, banking data) or performing harmful actions. Most phishing attempts are delivered through emails, messengers, corporate chats, or fake websites.
This method is so widespread because it targets people — the most vulnerable link in any security system. Attackers rely heavily on social engineering, emotional manipulation, and fake trust elements, making even technically savvy users occasional victims.
Why Companies Should Conduct Phishing Campaigns
Phishing remains one of the most effective tools used by cybercriminals, which is why it’s crucial to assess not only your technical defenses but also how your employees respond to suspicious emails, links, or requests.
Such simulations allow organizations to:
• identify potentially vulnerable employees or departments;
• understand the real level of cybersecurity awareness within the company;
• reduce the likelihood of successful attacks through training and improved attentiveness;
• strengthen overall security by combining technical and human defenses.
In essence, phishing campaigns reveal the “human gaps” attackers could exploit — and give you the opportunity to close them before a real incident occurs.
Phishing Campaign Stages
A phishing campaign is carried out through several straightforward yet highly effective steps:
Planning and Strategy
We define campaign objectives, select scenarios, and create phishing messages designed to closely resemble real-world attacks.
Template Creation
We prepare convincing emails and landing pages adapted to your corporate style so employees respond naturally.
Campaign Execution
Phishing emails are distributed, and all interactions are recorded — from opening the email to clicking a link or entering credentials.
Results Analysis
You receive a clear report detailing who interacted with the message, which groups were most vulnerable, and which attack types were most effective.
Security Improvement
After the campaign, we conduct training, provide recommendations, and help reinforce your organization’s security culture.
A phishing campaign is a safe, controlled, and effective way to understand your team’s real level of readiness — and reduce the risk of a successful future attack.